SOBE

Inspired by South Beach Miami, the SoBe brand was announced into the UK with two products, a rebranded SoBe V Water and the launch of a new energy drink, SoBe Pure Rush.

Bursting with a fruity taste, SoBe Pure Rush gives you the naturally energising boost you need, while new and improved SoBe V Water quenches your thirst by providing delicious vitamin refreshment.

SOBE / TV
Our brief was to bring to life 'Spirit of South Beach' at the heart of the Sobe brand, and showcase the Miami lifestyle that it was originally born from. To deliver this, we created a digital campaign based around Facebook competition, that gives you the chance to win a weekend in Miami for you and a friend, but there's a catch... The Sobe Facebook community gets to vote for what you do while you're out there, based on a series of options that the brand uploads. Video edits of the winner completing their tasks are then shot on location in Miami and uploaded directly into Facebook page, all within a few hours.
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SOBE / TV ONLINE SUPER HERO
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SOBE / ONLINE BODY BUILDER
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SOBE / ONLINE

After the first stage of the campaign, SoBe now has nearly 12,000 fans and counting, as well as hundreds of hopefuls entering to win the competition. There will be a further two rounds of winners chosen over the summer, who will then be sent out to Miami in August and September. Visit www.facebook.com/sobeuk to enter yourself.

 
 

 

 

 

WHAT WE'VE BEEN UP TO LATELY / FEATURED WORK

ANCHOR
BIG YELLOW
BRITISH GAS
THE CARPHONE WAREHOUSE
DRENCH
TALKTALK
THE TIMES & THE SUNDAY TIMES
ARGOS