SAMSUNG

We have been working on the Samsung business as one of their lead creative agencies since 2007 across the mobile and Global TV division.

We’ve produced through-the-line activity including TV, Cinema, press and digital at both a global and local level.

SAMSUNG - 3D TV WATERFALL / TV
Over recent years Samsung has overtaken Sony to become the world’s leading TV manufacturer by sales. But there remains a disparity between Samsung’s sales strength and its brand strength. This was the result of its focus on product communications, consumers were unaware of what Samsung stood for and thus felt little affinity to it. At the same time, research suggested that consumers were falling out of love with TV, increasingly opting to view TV content using other devices – smartphones, laptops and tablets. Our challenge was to successfully launch the new flagship model in order to reinforce the role of the television thereby maintaining sales leadership whilst also building brand leadership Having built a strategy around the fundamental human need for togetherness, we needed a similarly universal creative idea – one that could run concurrently across the globe during the first half of 2010. The solution was to create a series of events; compelling happenings which would bring people together to enjoy one another’s company and share a new experience around Samsung’s 3D TV. Having led the creative strategy, we worked closely with Samsung’s partner agencies to orchestrate a series of global events in real time, in advertising and online In advertising, we created a series of 3D installations in Buenos Aires and watched as its inhabitants came together to witness the 3D show For the launch event, we worked closely with Jack Morton and Weber Shandwick to stage a free Black Eyed Peas concert in Times Square which James Cameron filmed in 3D providing content which was picked up by the media worldwide.
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WHAT WE'VE BEEN UP TO LATELY / FEATURED WORK

ANCHOR
BIG YELLOW
BRITISH GAS
THE CARPHONE WAREHOUSE
DRENCH
TALKTALK
THE TIMES & THE SUNDAY TIMES
ARGOS