NESTLE

In 2009 we were thrilled to win the chance to work with Nestle on a new campaign for Polo mints. The iconic mint with a hole is a firm British favourite, it's quirky and playful character has ensured a strong heritage.

However, a lack of activity and strong competition has seen it lose its crown of late to more functional mints and gum. Our brief was to drive reconsideration of Polo as an enjoyable distraction to the everyday.

POLO / PRINT
Our campaign idea was borne out of eating behaviour- with Polo's, you're either a sucker or a cruncher. An insight that we found nearly everyone can relate to, and gets people talking. From this we developed the idea of two camps, the suckers and the crunchers, with three witty posters per camp. It had a plenty of legs for digital and interactive ideas to and from a very engaging campaign that reinvigorated the brand.

 

WHAT WE'VE BEEN UP TO LATELY / FEATURED WORK

ANCHOR
BIG YELLOW
BRITISH GAS
THE CARPHONE WAREHOUSE
DRENCH
TALKTALK
THE TIMES & THE SUNDAY TIMES
ARGOS