LEXUS

We are the lead creative, strategic and digital agency for Lexus across Europe, creating central creative assets and campaign strategy across all of the Lexus range for 28 European markets.

We also work directly for Lexus UK as their lead creative and strategic agency producing campaigns specifically for the UK market.

CT 200h LAUNCH TV
In 2010, Lexus unveiled the CT 200h, the world's first full hybrid luxury compact car. We planned and created a through-the-line campaign around the concept of 'The Start of the Quiet Revolution' which highlights the car's incredible hybrid performance with a stunning dramatisation of silence, set in contrast to a spectacular global drum roll announcing the car. Localised versions of the campaign run in 9 markets across Europe. The most famous method of announcement launched the CT: drum roll. But, for this world first, instead of conventionally building to a crescendo, it is revealed to perfect silence. World-famous drummers featured include Mike Joyce from The Smiths and Pauli Stanley-McKenzie from Gorillaz Sound System.
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CT 200h LAUNCH ONLINE
A rich ecosystem of content within an innovative user interface, placing the world of the Quiet Revolution at the user’s fingertips. This central hub for the campaign is brought to life with content pulled in from Facebook and YouTube.
 
 

 

 

 

 

 

WHAT WE'VE BEEN UP TO LATELY / FEATURED WORK

ANCHOR
BIG YELLOW
BRITISH GAS
THE CARPHONE WAREHOUSE
DRENCH
TALKTALK
THE TIMES & THE SUNDAY TIMES
ARGOS