DRENCH

We were appointed by Britvic in 2007 to launch their very latest product, a bottled water with a fundamentally different attitude to the rest of the market.

Since then together we have created some of the most iconic and award winning creative work of recent years, each with a new take on the smart hydrating powers of water, from the classic 'Brains' spot in 2008 through to the juicy drench 'Cubehead' in 2010.

SMART HYDRATION PEOPLE
Our latest campaign introduces the world of 'The Smart Hydration People'; a group of drench scientists and engineers, so passionate about finding the most effective way to drench the nation, they'll stop at nothing to get you hydrated. In these first two instalments of the search for the perfect hydration hit, The Smart Hydration People experiment with water-filled dunking skips, elephants, water curtains, firefighting planes and fire engines, only to realise the answer's been staring them in the face all along…
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BRAINS
In 2008, CHI took the fact at the heart of the drench brand – that brains perform better when they're hydrated, and created one of the most popular, awarded and iconic spots of the year. The hydrating power of water is brought to life as we see what Brains from Thunderbirds is capable of when he's topped up with his bottle of drench.
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WHAT WE'VE BEEN UP TO LATELY / FEATURED WORK

ANCHOR
BIG YELLOW
BRITISH GAS
THE CARPHONE WAREHOUSE
DRENCH
TALKTALK
THE TIMES & THE SUNDAY TIMES
ARGOS