The 'Click Clever, Click Safe' campaign ran across TV, radio, press, online and through PR activity.
It focused messaging on three specific rules which were communicated through a series of simple slogans: 'Zip it': Don't disclose personal information, 'Block it': Block contact from people who are bullying or harassing you, 'Flag it': Report any problems to parents, teachers or website providers.
COI
As a COI roster agency, last year we worked on a campaign for The Department for Children, Schools and Families (DCSF).
Having developed a new comms strategy with the UK Council for Child Internet Safety, they needed a campaign that would empower both parents and young people to keep safe online.
