BEST BUY

Best Buy launched in the UK with it's first store in April 2010. 11 stores later and with national presence through the online store, our campaign was launched with the strategy of making heroes of the Brands key point of difference-its people.

Named the Blueshirts, they are technology enthusiasts trained to guide people through the changing world of electronics.

WE LOVE WHAT WE DO / PRINT
Our print campaign uses hero images of the Best Buy Blueshirts, with each character demonstrating a different service promise, expressed through their words and dispalyed on the very latest kit.

 

WE LOVE WHAT WE DO / PRINT

 

WE LOVE WHAT WE DO / TV
The Blueshirts are passionate about technology and in particular making sure they find the right technology for their customers. Our 60 second TV ad brings enthusiasm to life as we follow our Blueshirt on his journey to work, and see how he infects around him with his good mood.
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WHAT WE'VE BEEN UP TO LATELY / FEATURED WORK

ANCHOR
BIG YELLOW
BRITISH GAS
THE CARPHONE WAREHOUSE
DRENCH
TALKTALK
THE TIMES & THE SUNDAY TIMES
ARGOS