ANCHOR

We have been working with Arla Foods Ltd. on Anchor for 5 years, initially as their above-the-line agency.

Our most recent work includes successful campaigns repositioning the brand as The Original Butter Co. Since 1886 and reinvigorating Squirty Cream.

MADE BY COWS / PRINT
To bring to life the heritage of the Anchor brand we create a modern take on ghost signs (old-fashioned ads painted directly onto brick). We even created a real life version of the sign, painting onto a wall in a high-traffic area of London. This poster campaign won Gold at the Creative Circle awards for Best Press and Best Poster campaign.
 
 

 

 

 

ANCHOR 125TH ANNIVERSARY
To celebrate Anchor's 125th Birthday and heritage as Britain’s oldest butter brand, we created a fully integrated campaign, including a TV advert, outdoor, digital, memorabilia and on-pack promotion. The TV ad features the Anchor cows preparing for Anchor’s 125th birthday party, and launches at the same time as ‘Coweoke,’ a quirky online game, that sits on the Anchor Facebook page and let’s Anchor fans join in the party games themselves. In partnership with whynot! We also developed an on-pack promotion to give away thousands of pieces of Anchor birthday memorabilia. The promotion received over 150,000 entries so even more Anchor lovers joined in the fun.
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MADE BY COWS / TV
Anchor butter is a long-term family favourite, but an increasingly competitive market had seen volume sales decline in recent years. Our big idea for Anchor is ‘The Original Butter Company’, leading to the ‘Made By Cows Since 1886’ campaign which has reignited affection for the brand and helped it jump back into growth. Our TV ad for ‘Made By Cows’ playfully sets up life in the Anchor Dairy, run entirely by the Anchor cows.
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SEND A CAKE FACEBOOK APP

Not only can our cows make butter, they also bake cakes! To create engagement online we created a Facebook app that lets our fans make personalised cakes to send online. They could even send a real one by post.

 

WHAT WE'VE BEEN UP TO LATELY / FEATURED WORK

ANCHOR
BIG YELLOW
BRITISH GAS
THE CARPHONE WAREHOUSE
DRENCH
TALKTALK
THE TIMES & THE SUNDAY TIMES
ARGOS