Johnny graduated with an MA, was a trainee at Ogilvy and ended up working for Simon Clemmow at TBWA before they both left to start CHI & Partners on the night of the 2001 election campaign having successfully run that campaign for Labour.
The Power of
CHI was created 10 years ago by three partners, Simon Clemmow & Johnny Hornby & Charles Inge. It was a familiar advertising triumvirate; planner, suit and creative; and though we say it ourselves, it worked pretty well.
Yet over these last ten years, huge shifts have taken place in our industry. Media fragmentation and complexity continue to accelerate. The digital revolution has transformed not only the ways consumers interact with brands but the ways teams are structured, ideas are generated and agencies
So the world is a more complicated place and demands a more sophisticated kind of agency: more fluid and versatile, applying holistic communications expertise to clients' commercial challenges.
It is a world where collaboration and partnership are key, where seamlessly integrated, multi-faceted ideas are essential and where campaigns are co-created with consumers and partners. It is the world of &.