The Power of

CHI was created 10 years ago by three partners, Simon Clemmow & Johnny Hornby & Charles Inge. It was a familiar advertising triumvirate; planner, suit and creative; and though we say it ourselves, it worked pretty well.

Yet over these last ten years, huge shifts have taken place in our industry. Media fragmentation and complexity continue to accelerate. The digital revolution has transformed not only the ways consumers interact with brands but the ways teams are structured, ideas are generated and agencies
are remunerated.

So the world is a more complicated place and demands a more sophisticated kind of agency: more fluid and versatile, applying holistic communications expertise to clients' commercial challenges.

It is a world where collaboration and partnership are key, where seamlessly integrated, multi-faceted ideas are essential and where campaigns are co-created with consumers and partners. It is the world of &.

GUYS WHO RUN THE PLACE / LEADERSHIP / LONDON

JOHNNY HORNBY

Johnny graduated with an MA, was a trainee at Ogilvy and ended up working for Simon Clemmow at TBWA before they both left to start CHI & Partners on the night of the 2001 election campaign having successfully run that campaign for Labour.

SARAH GOLDING

Sarah joined the newly formed CHI & Partners in 2001 via Cambridge and Lowe and has grown with the agency to be CEO. Along the way Sarah was one of Management Today's top 35 women in business. Sarah is a mum, cake-maker and fan of Blackburn Rovers.

NICK HOWARTH

Nick joined CHI & Partners in 2005 via Oxford, Ogilvy & HHCL. He's currently having a mid life crisis – hence running a Marathon and suddenly enjoying romantic comedies. He remains relentlessly cheerful despite being a Liverpool fan.

PETER WALKER

Peter has over 20 years' experience working across the Europe, Middle East and Africa region, acquiring, setting-up and running many businesses, including 4 years at the Leo Burnett Group and over 5 years with WPP Group plc. Before joining CHI & Partners he was a worldwide board member and CFO for BBDO Europe.

NEIL GOODLAD

Neil began his advertising career at Simons Palmer Denton Clemmow Johnson in 1996, as a planner on Goldfish and Nike. He joined CHI & Partners in 2002, renewing his partnership with Simon Clemmow, and since then has worked with all the agency's key clients. Today, he leads the agency's strategic output.

JON BURLEY

Jon worked his way to Creative Director at HHCL with award-winning campaigns for Tango, the AA, Pot Noodle. Became Group ECD at Leo Burnett in 2007, transforming the creative product for McDonald's, Shelter, COI. Jon joined CHI & Partners in 2010.

GUYS WHO RUN THE PLACE / LEADERSHIP / NEW YORK

ANDREW BAILEY

Prior to joining CHI& Partners, Andrew was Chairman of BBDO¹s Proximity in North America, one of the largest and most awarded agency networks in the world. Understanding where the world was moving, he became an early advocate of the digital space. His passion for strategic and creative excellence has produced results recognized by domestic and international shows like Cannes, DMA Echos, Caples and the EFFIE awards. Andrew is the CEO of The&Partnership North America.

Matt Huser

Prior to joining CHI&Partners, Matt served as SVP, Group Account Director at Proximity. There, he was instrumental in transforming Proximity into a leading CRM agency in the New York market and in growing the office significantly in his first year. Over his 17-year career, Matt has held positions at agencies including SapientNitro, D¹Arcy (D¹Arcy, Masius Benton, & Bowles), Dentsu and JWT, working with brands including Coca-Cola, Visa, Gillette, General Electric, Domain Chandon, Sharp Electronics and Suzuki Auto. Matt is the Managing Director of The&Partnership North America.

ISAAC SILVERGLATE

Before joining CHI & Partners in 2011, Isaac attended Columbia University and then worked at TBWA\Chiat\Day, Droga5, and Goodby, Silverstein & Partners. At those various shops, he worked on brands ranging from Snickers to Chevrolet, and helped Obama win the 2008 election with the "Great Schlep" campaign. Isaac has enjoyed nearly a decade of working with Jeff. www.chiandpartnersny.com

VICTORIA DAVIES

Victoria grew up in the British advertising scene notably helping British Airways cope with the aftermath of 9/11 and McDonald’s to help change people’s perceptions of their food quality. She moved to NYC in 2009 to become ’Merican and help CHI&Partners make it there.

OLIVER EGAN

With a background in PR and research, Oli joined the newly-opened CHI&Partners London in 2001. Since then, he has grown with the agency working across key accounts, most notably leading global strategy for Samsung. In 2010 he upped-sticks for New York where he heads up planning.

GUYS WHO RUN THE PLACE / LEADERSHIP / BATES CHI&PARTNERS

David Mayo

David started in London on Unilever, Panasonic and Diageo and then came to Hong Kong in 1993 to work on BAT and HSBC. In 1997 he joined Ogilvy in Singapore to run Guinness in Asia before launching RedCard - Asia's most awarded creative boutique - in 2001. In 2006 he rejoined Ogilvy to run the global Motorola business. He then led Ogilvy & Mather Advertising across Asia for three years before taking on Ogilvy & Mather ASEAN in 2011. In 2012 he started a new chapter and helped launch the new Bates CHI & Partners as CEO.

ARVIND SRIVASTAVA / HEAD OF PLANNING AND STRATEGY ASIA

Arvind is one of the best planning practitioners in Asia. Arvind will work closely with the regional and local leadership team to grow the agency business through global client development, regional client growth and new business. Prior to Bates CHI, Arvind was the Chief Strategy Officer of Ogilvy Malaysia where he drove growth and marketing effectiveness for major clients, with his team winning multiple Effies for clients like GSK, Pizza Hut and Nestle among others, and also Ogilvy Malaysia’s first metal at the Festival of the Asian Marketing Effectiveness Awards in 2012 and a Gold at the WARC Asia Strategy in 2013.

PATRICK LECLERCQ / REGIONAL CLIENT SERVICES DIRECTOR

Patrick will help build the Bates CHI&Partners collaborative business model by bringing together the right people and skills around the table to generate the best briefs for the best clients. Patrick has been with the agency for three years, and fast tracked throughout his career at WPP. Starting as an Account Executive at JWT London and developing branded content properties at MEC in New York, he led integrated campaigns for IBM at Ogilvy New York as Partner, Marketing Director, before moving to Singapore in 2011, where he grew Singapore based clients and regional businesses. 

JUSTINE TABONE / REGIONAL OPERATIONS DIRECTOR

Justine is a key partner to the agency leaders and is challenged with developing the agency’s commercial relationships at all levels. Justine joined Singleton, Ogilvy and Mather, in Sydney, Australia, in 2004, as Operations Analyst on the IBM Account, after completing a Bachelor of Business Administration at Macquarie University. She then progressed with Ogilvy in a move to Singapore in 2009 as Operations Manager for Asia Pacific working on some of Ogilvy’s key Global and Regional assignments.

TODD MARTIN / REGIONAL HEAD OF DIGITAL AND SOCIAL

Todd has more than 20 years of experience in building up digital and social businesses across global markets including US, the UK, and Asia Pacific. He was notably one of the Amnesia Group’s owners, a digital agency that grew in 10 years to become the largest of its kind in Australia. Prior to Bates CHI he was the Digital Strategist at Havas Worldwide.

INTEGRATION / ANATOMY OF CHI

M/SIX

In our increasingly networked world, media is the glue that powerfully connects people with each other and with brands. Our modern media landscapeconnects us all to each other: this is six degrees of separation in action.

We are M/SIX: a new media agency born into our connected age. We believe in the power of media to bring great creativity to life and deliver tangible business results for our clients. We are hybrid thinkers who are naturally digital, effortlessly integrated, intrinsically creative and obsessed with results.

We are M/SIX: Six degree thinking

CEO: Jess Burley

THE BOX

The Box is a 'fast turnaround' agency with a mix of creative, design and production skills. It primarily focuses on delivering advertising and customer campaigns for clients with a high volume of daily and weekly activity and where the main campaign idea is already established.

Partner: Malcolm Peters

CHI DESIGN

A group of multi-discipline designers from non-advertising backgrounds that can work independently, or for existing CHI & Partners clients. It offers design expertise across all aspects of branding & visual identity, packaging, point of sale, and digital media. When necessary the team is able to tap directly into CHI planning and senior management to the ensure output is well integrated with other channels and on brand.

Head of Art: Dan Beckett

THE SOCIAL PRACTICE

The Social Practice is a full service social agency, delivering a joined up approach to social media from listening and monitoring to influencer outreach to social campaigns and platforms.

Partner: Steve Parker

RAPIER

Rapier was founded in 1985 as a Direct Marketing agency, focusing on 1-2-1 communication and the creative interpretation of customer data. Since then, we have been awarded ‘Direct Agency of The Year’ four times and ‘Direct Agency of The Decade’ in 2010. At Rapier we thrive where Data and Creativity collide.

We work best with businesses facing choices driven by change.  The choice to transform, to expand, to contract, to diversify, or all of these.  Businesses who understand that they have to be truly customer-centric, and who realise that they need to better serve their customers' needs.

With these businesses we dig deep into customer data & insights, and apply our creative thinking across product / service / channel / technology / message to create deeper customer engagement and experiences.  

The result is a fundamental increase in the customer value of our clients that transforms their business success.

Chairman & CEO: Jonathan Stead

 

HALPERN

We are Halpern – a powerfully connected PR agency for world class brands. At Halpern we change perceptions and create influential commercial connections that deliver to your bottom line. We cut through the vast global media landscape and give you insight on the most effective way to reach your audiences now and long term.

Founded in 1993 by Jenny Halpern Prince, we have skills across a full spectrum of services from global scoping to strategic product and feature placement,  influencer outreach, events, celebrity endorsement, digital campaign management and retail & brand consultancy.

We believe that it’s not just who you know, or what you know, it’s both.

 

Founder: Jenny Halpern Prince

Managing Director: Jennifer Burner

BIG IDEA

Marketing history over the last fifty years has seen a succession of approaches to Big Idea hunting: first, the search for the product truth or 'USP'; then, with growing commoditisation, the quest for consumer insight; next, as brands cultivated their values or leader's ethos, the answer lay in company culture; finally, as businesses coveted 'new market space' the Big Idea became their vision or corporate ambition.

COLLABORATION

We even find a brand's Big Idea using the power of &. Our process for getting to Big Ideas involves open and honest collaboration between clients, agency and partners. Our Big Ideas days bring together clients from every part of the organization to build shared ownership of big, business changing ideas which are rapidly tested, optimized and expanded. It's a process that can use the power of & to the full, in that it's at its best when done collaboratively with clients, partners and consumers.

INCLUSIVENESS

There is no more inclusive a word in the English language than '&'. And inclusivity lies at the heart of everything we make for our client partners. We believe in the power of populist, 360-degree Big Ideas that make people want to be part of the brands we work with. Whether it’s getting the people of Britain singing along for the Talk Talk X-Factor sponsorship idents or downloading their copy of The Sunday Times on an iPad, we judge everything we do on whether it captures people’s hearts and imaginations, and influences their behaviour. That's the power of &.