The Power of

CHI was created 10 years ago by three partners, Simon Clemmow & Johnny Hornby & Charles Inge. It was a familiar advertising triumvirate; planner, suit and creative; and though we say it ourselves, it worked pretty well.

Yet over these last ten years, huge shifts have taken place in our industry. Media fragmentation and complexity continue to accelerate. The digital revolution has transformed not only the ways consumers interact with brands but the ways teams are structured, ideas are generated and agencies
are remunerated.

So the world is a more complicated place and demands a more sophisticated kind of agency: more fluid and versatile, applying holistic communications expertise to clients' commercial challenges.

It is a world where collaboration and partnership are key, where seamlessly integrated, multi-faceted ideas are essential and where campaigns are co-created with consumers and partners. It is the world of &.

GUYS WHO RUN THE PLACE / LEADERSHIP

JOHNNY HORNBY

Johnny graduated with an MA, was a trainee at Ogilvy and ended up working for Simon Clemmow at TBWA before they both left to start CHI & Partners on the night of the 2001 election campaign having successfully run that campaign for Labour.

SARAH GOLDING

Sarah joined the newly formed CHI & Partners in 2001 via Cambridge and Lowe and has grown with the agency to be CEO. Along the way Sarah was one of Management Today's top 35 women in business. Sarah is a mum, cake-maker and fan of Blackburn Rovers.

NICK HOWARTH

Nick joined CHI & Partners in 2005 via Oxford, Ogilvy & HHCL. He's currently having a mid life crisis – hence running a Marathon and suddenly enjoying romantic comedies. He remains relentlessly cheerful despite being a Liverpool fan.

PETER WALKER

Peter has over 20 years' experience working across the Europe, Middle East and Africa region, acquiring, setting-up and running many businesses, including 4 years at the Leo Burnett Group and over 5 years with WPP Group plc. Before joining CHI & Partners he was a worldwide board member and CFO for BBDO Europe.

NEIL GOODLAD

Neil began his advertising career at Simons Palmer Denton Clemmow Johnson in 1996, as a planner on Goldfish and Nike. He joined CHI & Partners in 2002, renewing his partnership with Simon Clemmow, and since then has worked with all the agency's key clients. Today, he leads the agency's strategic output.

JON BURLEY

Jon worked his way to Creative Director at HHCL with award-winning campaigns for Tango, the AA, Pot Noodle. Became Group ECD at Leo Burnett in 2007, transforming the creative product for McDonald's, Shelter, COI. Jon joined CHI & Partners in 2010.

INTEGRATION / ANATOMY OF CHI

M/SIX

In our increasingly networked world, media is the glue that powerfully connects people with each other and with brands. Our modern media landscapeconnects us all to each other: this is six degrees of separation in action.

We are M/SIX: a new media agency born into our connected age. We believe in the power of media to bring great creativity to life and deliver tangible business results for our clients. We are hybrid thinkers who are naturally digital, effortlessly integrated, intrinsically creative and obsessed with results.

We are M/SIX: Six degree thinking

CEO: Jess Burley

CHI DESIGN

A group of multi-discipline designers from non-advertising backgrounds that can work independently, or for existing CHI & Partners clients. It offers design expertise across all aspects of branding & visual identity, packaging, point of sale, and digital media. When necessary the team is able to tap directly into CHI planning and senior management to the ensure output is well integrated with other channels and on brand.

Head of Art: Dan Beckett

THE BOX

The Box is a 'fast turnaround' agency with a mix of creative, design and production skills. It primarily focuses on delivering advertising and customer campaigns for clients with a high volume of daily and weekly activity and where the main campaign idea is already established.

Partner: Malcolm Peters

THE SOCIAL PRACTICE

The Social Practice is a full service social agency, delivering a joined up approach to social media from listening and monitoring to influencer outreach to social campaigns and platforms.

Partners: Patricia McDonald and Steve Parker

BIG IDEA

Marketing history over the last fifty years has seen a succession of approaches to Big Idea hunting: first, the search for the product truth or 'USP'; then, with growing commoditisation, the quest for consumer insight; next, as brands cultivated their values or leader's ethos, the answer lay in company culture; finally, as businesses coveted 'new market space' the Big Idea became their vision or corporate ambition.

COLLABORATION

We even find a brand's Big Idea using the power of &. Our process for getting to Big Ideas involves open and honest collaboration between clients, agency and partners. Our Big Ideas days bring together clients from every part of the organization to build shared ownership of big, business changing ideas which are rapidly tested, optimized and expanded. It's a process that can use the power of & to the full, in that it's at its best when done collaboratively with clients, partners and consumers.

INCLUSIVENESS

There is no more inclusive a word in the English language than '&'. And inclusivity lies at the heart of everything we make for our client partners. We believe in the power of populist, 360-degree Big Ideas that make people want to be part of the brands we work with. Whether it’s getting the people of Britain singing along for the Talk Talk X-Factor sponsorship idents or downloading their copy of The Sunday Times on an iPad, we judge everything we do on whether it captures people’s hearts and imaginations, and influences their behaviour. That's the power of &.