THE SOCIAL PRACTICE / BLOG

The Social Airline KLM is making travelling social with their latest activity: commerce through Facebook and Twitter. KLM customers can now book and pay for flights using the social networks, in a...
Marc Jacobs Pop Up Hoping to replicate the success of the Special K Tweet Shop in Soho last year, Marc Jacobs has put together ‘Daisy Marc Jacobs Tweet Store’. As their way to embrace social currency...
SuperbAudi Audi have proved themselves to be at the forefront of social media with their latest campaign which ran during the day of the Superbowl, whereby they teamed up with current affairs satire...

A COUPLE OF THINGS / NEWS

November 3rd saw the launch of The&Partnership - a new independent agency holding company where the majority owners are the founders and partners of the individual businesses, sharing one bottom line - and backed by the might of WPP who are both a partner and a significant minority shareholder. The&Partnership comprises nine different communication businesses across four continents, with over 1,400 people, spanning ten disciplines from advertising to design, CRM, media, data, analytics, PR and social.
CHI & Partners has acquired a majority stake in independent PR agency Halpern as it looks to expand the services it offers to its clients. The deal see’s PR added to CHI’s advertising, digital, creative, content, media buying and direct marketing services proposition for the first time.